Edmond Spratt & Son was founded in 1938 by Edmond and Ita Spratt to become County Waterford’s leading estate agent. Spratt Property Partners represent Property Partners in mid and west Co. Waterford. With almost 70 years experience in Co. Waterford and
the South East, Spratt Property Partners is regularly retained to advise local and national public authorities, semi-state organizations, national and international companies in addition to the company’s extensive private client base. The company employs seven people at their office in Dungarven, Co. Waterford. Spratts’ have implemented a sales management system built on Sage CRM to support their company’s growth and to address the customer relationship side of the business.
“In a challenging market, it is vital that our focus is on servicing our clients’ needs, by actively selling and marketing property to our buyer community”, explains Eamonn Spratt, Director, Spratt Property Partners. “We need to monitor communications,
marketing and sales to ensure that we deliver the optimum services to our vendors while exposing their property to as many potential buyers as possible. Having considered several CRM applications, Spratts’ decided to proceed with the web hosted PropertySelector built on the Sage CRM platform, as it gives everyone complete flexibility in accessing critical business information wherever they are.

Belgrave Ireland, one of Ireland’s leading providers of solutions to the property industry, implemented the solution and customised it to suit the company’s requirements. Spratts’ can now keep track of all activities involved in providing services to their clients and buyers. They can now filter and match their buyer database to available property stock and use innovative technology to market and sell property including text messaging and high-quality marketing material. “”By carefully tracking our buyers through the system, we are ensuring that we give our clients the best possible opportunity of achieving a sale”, continues Eamonn. “At all stages of the property cycle, we can analyse each and every opportunity to ensure we take the appropriate actions to move each transaction to a successful conclusion. The system prompts us to contact and communicate with both vendor and purchasers to update as to the current status of the transaction. Communication is critical”.

The PropertySelectorCRM solution provides all the tools and capabilities needed to create and easily maintain a clear record of customers from first contact through purchase and post-sales. Using the sales and marketing modules, Spratts’ CRM solution delivers a fast, flexible and, affordable solution that enables closer relationships with customers. “We can work better as a team and provide better service to our clients enabling us to keep ahead of our competition”, says Eamonn. “We can now spend less time on administration and more time communicating with our clients and buyers. By being able to access our critical business information from any location, we can respond quickly and effectively to the demands of the marketplace”.

The solution integrates with all Spratt’s Microsoft systems. This ensures that all key business data such as appointment tasks and reminders can be synchronized with the company’s mobile devices. Also, all incoming and outgoing e-mails are filed against the property and person records.

Belgrave Ireland continues to consult with Spratts’ to ensure they are getting the most from the system.

This CRM solution primarily allows us to focus on customer detail which shall assist us in giving, an enhanced customer experience”, concludes Eamon.


For more information on PropertySelectorCRM call 01 4954082 or visit www.propertyselectorcrm.com

For more information on Sage’s full range of accounting, payroll and CRM solutions call 1800 255 300 or visit www.sage.ie.